Do know the Tag Line of "Google" ?

A Tag Line can be defined as "slogan, especially as used in advertising, or the punchline of a joke". When it comes to marketing, a tagline is your business' mantra or motto; it tells people who you are and what you stand for in a few succinct words.
A company tagline is simply a brief phrase that is closely allied with a company name or brand. It can appear in a range of media, typically including websites, stationery, printed marketing collateral, TV advertisements and so on. ... So you can have several slogans or product taglines, but only one tagline.

What is Google's tagline?

This is what I got.
"Don't be evil" is the motto of Google's corporate code of conduct, first introduced around 2000. Following Google's corporate restructuring under the conglomerate Alphabet Inc. in October 2015, the motto was replaced in the Alphabet corporate code of conduct by the phrase "Do the right thing"; however, the Google code of conduct is still prefaced by the phrase "Don't be evil".
The motto was first suggested either by Google employee Paul Buchheit at a meeting about corporate values that took place in early 2000 or in 2001 or, according to another account, by Google Engineer Amit Patel in 1999. Buchheit, the creator of Gmail, said he "wanted something that, once you put it in there, would be hard to take out", adding that the slogan was "also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent."
While the official corporate philosophy of Google does not contain the words "Don't be evil", they were included in the prospectus (on Form S-1) of Google's 2004 IPO (a letter from Google's founders, later called the "'Don't Be Evil' manifesto"): "Don’t be evil. We believe strongly that in the long term, we will be better served — as shareholders and in all other ways — by a company that does good things for the world even if we forgo some short term gains."The motto is sometimes incorrectly stated as Do no evil.
Source :Wikipedia, speacial thanks to Neharika(Managing director at mumbai)

Comments